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Tuesday 1 March 2022

This morning, specialist adventure tour operator Explore has announced a generous loyalty scheme competitor-match offer in a bold move that recognises the declining value placed on loyalty by the wider travel industry.

The company, which overhauled and improved its loyalty scheme in October 2021, hopes to encourage adventure travellers to switch to Explore without losing loyalty benefits held with another travel company.

Explore’s Managing Director, Michael Edwards, says, “We know that a number of our competitors have downgraded their loyalty schemes in recent years, or even scrapped them altogether, while other companies have sadly gone out of business. We’re confident that adventure travellers will love Explore - and to ensure we’re showing them the love that they’re now lacking from their previous holiday providers, we’ll offer them the same loyalty discount that they’d receive had they booked all those previous trips with Explore.”

A customer that has taken two or three trips with a competitor can book an Explore trip with a 5% discount, those that have booked 4-8 trips with a competitor operator can get a 7% discount, while adventurers with 9+ trips under their belt can save 10% on the cost of their Explore trip.

Throughout the pandemic, we were recognised for doing the right thing by our customers”, Edwards continued. “Keeping and improving our loyalty scheme, and indeed matching others’, is another way we’re putting our customers first”.

Full details can be found at

For more media information, interview requests, statistics or images, please contact:
Laura Dewar – / 07725 746 847