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7 reasons to visit Morocco

Looking for the best places to visit in Morocco? Discover our highlights of Morocco, from markets and souks to mountains and deserts.

Updated by: Aimee White - Copywriter at Explore Worldwide
Updated: 30 September 2025

 

If you've never been to Morocco, prepare to be swept away by its vibrant culture, dramatic landscapes and welcoming hospitality. From the winding alleys of ancient medinas to the golden dunes of the Sahara, this North African gem never fails to offer something intriguing, fascinating and unforgettable.

 

Looking for convincing reasons to visit Morocco? Here are seven that first-timers love:

At a glance:

Morocco has the unique ability to captivate every kind of traveller – so if you've never visited before, or want to explore another side, this country will spoil you for choice.


When to go:

Morocco is a year-round destination, but the best time to visit depends on your itinerary. Spring (March to May) and autumn (September to November) are ideal, with milder temperatures and fewer crowds. If you're heading to the Sahara, avoid the peak summer heat. For snow-capped adventures, Mount Toubkal’s trails are stunning in winter (November to January). Visiting during the Islamic holiday of Ramadan is another authentic way to immerse yourself in the local culture.


What to experience:

Morocco’s versatility makes it perfect for all types of travellers.

  • Families can go surfing along the Atlantic coast and explore mazes of narrow alleyways
  • Culture lovers will be enchanted by historic medinas, ornate riads and UNESCO-listed sites
  • Foodies can indulge in fragrant tagines, fresh couscous and mint tea, and share homemade meals with local families
  • Solo travellers will enjoy stress-free travels as you explore with ease (and in great company)

 

Join one of our small group tours to Morocco to discover a world of experiences, from camping under the stars to elegant riad stays.

 

"Very exciting comprehensive introduction to Morrocco covering all aspects of its history, culture landscape and customs. From the palaces to the souks and medinas and mosques and the mountains there was never a dull moment. Our guide, Ibrahim, excelled in his excellent care for everyone. He was full of knowledge and always sensitive to each individual's needs. He could never do enough! We were lucky to have a great group of people on our trip." - Catherine on our Best of Morocco trip

1. Sunsets, sunrises and stars in the Sahara

Visit the largest hot desert in the world and revel in ethereal landscapes. Our Family Atlas Mountain and Sahara Adventure sees you camp out in the desert in a traditional Berber tent – giving one of the best stargazing spots in the world.

 

You can avoid the extreme hot and cold temperatures of summer and winter by visiting in the spring (February to April) or autumn (September to November). We also operate special Ramadan departures, which marks another special, unique time to visit Morocco.

More about Ramadan departures

2. Scenic mountains

The vast Atlas Mountain range covers most of Morocco. The summit of Mount Toubkal, or Jebel Toubkal, is the highest point of the High Atlas Mountains and promises spectacular views. The trek up Toubkal actually only takes a few hours using the most direct route, so our Toubkal Climb can be easily fitted into a long weekend or short break.

 

For a longer visit, leave the world behind on our eight-day Walking in Morocco adventure. Along the route from the Atlas Mountains to Atlantic coastline, you'll trek through valleys dotted with mountain-side villages and immerse yourself in the ways of the Berber communities that call the Atlas home. Avoid the extreme lows of the winter months and visit between April to October. 

3. Colourful markets (souks)

Immerse yourself in sights, smells and sounds of Morocco’s markets, known as souks. With lots of colourful wares to choose from, you can pick affordable or treat-yourself souvenirs with some tactical haggling with the traders.

 

Exotic spices, snacks and little hole-in-the-wall places are also available. It’s a great way to witness the hustle and bustle culture of Morocco. Some of the biggest and best souks can be found in Marrakech, Fes, Essaouira, Rabat and Casablanca – all of which we spend time in on our Best of Morocco tour. Visit in October or November to pick up some unique gifts and presents in time for Christmas.

How to explore Marrakech's souks

4. Vibrant imperial cities

The four imperial cities of Morocco are Fes, Marrakech, Meknes and Rabat. Each of the cities have been the capital of Morocco at some point; Rabat is the current capital. We visit Marrakech on all of our Morocco tours, so you’ll definitely get to explore this fascinating city.

 

Our Grand Tour of Morocco is the ultimate crossover of all four cities. On this small group trip you’ll discover the beautiful and historic medinas and absorb yourself in Morocco’s culture. Each city has its own unique charm, from grand and busy Fes with its colourful tanneries to relaxing beach time in Essaouira. No matter what time of year you visit, there's always something going on!

Numerous clay vats filled with colorful dye solutions are arranged in a traditional tannery courtyard, surrounded by yellow buildings, where workers prepare leather in the open air.

5. Great hiking and cycling

Our Morocco cycling adventure offers a unique perspective of the Sahara as you ride through the remote Hamada Desert. While the Atlas Mountains are mighty in their own right, another scenic spot is Todra Gorge, a series of limestone river canyons lined with ochre-coloured cliffs.

 

For hikers, join a one-of-a-kind adventure to the summit of Mount Toubkal (Jebel Toubkal), the highest peak in the Arab-speaking world. You'll spend five days trekking (averaging five to six hours a day), recouping in traditional gites and village houses before ascending the final peak.

More about your first walking & hiking trip

6. Golden sand beaches

Sink your feet into the golden sands of Essaouira's beach and stroll along the rugged coastline of this laidback city on our Upgraded - Discover Morocco and the Atlantic Coast tour. Just keep in mind: Essaouira's beach isn't sheltered – its historic port location means steady trade winds year-round.

 

To make the most of your coastal escape, add our Essaouira Beach Extension, which can be added to any trip ending in Marrakech.

7. Delicious food

Tagines, falafel, couscous, bread, pastries – Moroccan food is well-known worldwide. So why not try it in its original setting? Visit Morocco for authentic food and you won’t be disappointed.

 

On our Upgraded - Discover Morocco tour, a kaleidoscope of flavours, scents and spices await. Take part in a wine-tasting tour, try a refreshing glass of mint tea and get a real insight into Moroccan food with a home-cooked lunch and dinner.

Discover our 5 favourite Moroccan dishes to try

Is Morocco safe and easy for first-timers?

 

Yes – in fact, Morocco is considered one of the safest countries in North Africa for tourists. Infrastructure is generally well-developed, especially in popular destinations like Marrakech, Fes and Essaouira. However, petty theft can occur in crowded markets and traffic can be chaotic in cities, so travelling as part of a small group tour is one of the best (and safest) ways to experience Morocco!

 

Practical tips:

 

Money

Morocco’s local currency is the Dirham (MAD). ATMs are widely available in major towns and cities, but it’s best to carry a mix of cash and cards to ensure flexibility, especially when travelling to more remote areas or shopping in local markets.

 

Languages

Morocco has three main languages: Arabic, Berber (Amazigh), and French. Arabic is the official language and Berber is widely spoken across indigenous communities, while French is commonly used in business, education and government.

 

Plugs

Morocco uses the standard two-pin round plug (Type C and Type E). If you're travelling from the UK or other countries with different plug types, be sure to pack a suitable travel adapter to keep your devices charged.

 

Typical costs

You can expect to pay around £8–12 for lunch and £12–20 for dinner, depending on where you eat. Some meals are included in our trips, too. While bottled water is widely available, we recommend saving money (and reducing plastic waste) by using a Water-to-Go bottle. This reusable bottle features a built-in filtration system, allowing you to safely refill from almost any water source during your travels.

 

Dress

As Morocco is an Islamic country, it’s respectful to dress modestly, which generally means covering your shoulders and knees. If you plan to visit a mosque, women should also bring a headscarf for entry. Depending on your itinerary, consider packing:

  • A headtorch for early starts or dimly lit areas
  • Comfortable walking shoes and walking poles for hiking or exploring uneven terrain
  • Swimwear for coastal stays or hotel pools
  • High-factor sunscreen and a sunhat to protect against strong sun

 

Tipping

While tipping isn’t mandatory in Morocco, it’s a common and appreciated gesture. For our tour leaders we suggest a tip of around £25 per person as a guideline. Feel free to adjust based on the level of service and your personal experience.


Transport at a glance

Our small group trips in Morocco use a mix of private and public transport, including buses, minibuses, 4WD vehicles and more. This variety makes travel both efficient and immersive. One of the biggest advantages of joining a small group tour is that all transport costs and logistics are taken care of, so you can focus on enjoying the journey without the stress of planning!

Don't just travel, Explore!

Ready to book your Morocco adventure? Whether you're a first-timer or thinking of going solo, you'll find a trip theme for you: family adventures, walking trips, cycling escapes and cultural discovery. With small group sizes and local insight, you’ll explore Morocco’s rich heritage, diverse landscapes and warm hospitality alongside like-minded travellers and an expert tour leader.
View Morocco trips

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