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Guided by purpose: Our ethics and policies

The principles that guide our business

At Explore, operating responsibly and ethically isn’t just a box to tick, it’s part of who we are.

We believe travel should help create a better future for everyone, through fairer opportunities, respect for people and cultures, and care for the planet. Whether you call it sustainability or simply doing the right thing, this is what guides us.

We’re working to embed this mindset into everything we do, from the trips we design to the way we work behind the scenes.

We know we’re not perfect, but we’re committed to learning, improving, and always aiming higher.

Animal Protection Policy

Our Commitment to Animal Protection We want wildlife to be wild, and nature to be natural

At Explore, we care deeply about the welfare of animals and we’ll never knowingly compromise it for the sake of our trips.

Our aim is simple: to help keep animals wild, protect their natural behaviours, and lead the way in raising welfare standards across the travel industry. We introduced our Animal Protection Policy in 2021 and review it every year to make sure we’re learning, improving, and reducing our impact wherever we can.

We follow a strict no-contact approach, and we’ve introduced a traffic light system that helps us assess and categorise every wildlife interaction we offer. This system is independently audited each year, to help keep us transparent and accountable.

But we also know we don’t have all the answers, and meaningful change can only happen when we listen, learn and work together. That’s why we’re partnering with animal welfare experts to develop training, support our suppliers, and keep evolving.
Read the Animal Protection Policy

Indigenous People Policy

Our Promise to Indigenous Communities Working together with respect, understanding, and care.

We’re committed to ensuring Explore respects the rights, cultures, and traditions of Indigenous Peoples in everything we do. This policy is our promise: to learn, listen, and act with humility, partnering with the communities we work alongside to ensure cultural heritage is honoured not harmed. We believe that meaningful travel should support Indigenous voices, knowledge, and livelihoods, and that working alongside communities is key to doing things the right way.
Read the Indigenous People Policy

Modern Slavery Policy

Our Stand Against Modern Slavery Committed to a fairer world for everyone.

At Explore, we believe travel should enrich lives not harm them. That’s why our Modern Slavery Policy is more than a promise, it’s a pledge to act with integrity, fairness, and transparency every step of the way. We’ve built clear standards and routines to spot and eliminate unfair practices in our operations and supply chain. And we’re not stopping there, because real change takes constant awareness, training, and collaboration. We’re learning as we go, together.
Read the Modern Slavery Policy

Ethical Marketing policy

Our Ethical Marketing Policy Honest, respectful, and always evolving.

At Explore, we believe in marketing that reflects our values; honest, inclusive, and responsible. Our Ethical Marketing Policy isn't just a set of rules; it's a commitment to doing right by our customers, communities, and the planet. We aim to represent the world authentically, avoid exaggeration, and ensure our messaging is always respectful and true to the experiences we offer. This policy is a living document, evolving as we learn and grow, ensuring we stay aligned with our mission to make travel a force for good.
Read our ethical marketing policy

 

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Purpose paper

As a purpose-led business, we want to held accountable for People and Planet goals too. We're delighted to share our latest Purpose Paper, which charts our successes in these, and also our areas for more focus. Read about: 

- Our achievements, including becoming a certified B Corp
- Our latest carbon audit results
- Our rail partnership
- Our climate partners 

And much more! 
Read the purpose paper